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How we work

We start by listening

Every project starts with understanding what you need, and more importantly why. We mine insights from HCP behavior, explore the patient journey, and all the data that comes with it.

In today’s regulated, high-pressure pharma landscape, great work isn’t just creative. It’s calculated. It’s compliant. It’s designed to get results. It’s making every engagement matter through insight, storytelling, and agility. It’s what we call Science Well Told.

LEARN MORE:
AI for Pharma Marketers: What is the Focus for Decision-Makers in the Industry

Transforming complex clinical language into narratives that are clear, compliant, and emotionally resonant. Whether it’s branded, unbranded, HCP or patient, everything we do is firmly anchored in a clear and focused strategy. Medical and creative writing teams work closely with brand strategists and regulatory experts to ensure the work is scientifically sound and connects with your audience.

We translate
science into
understandable
stories

EXPLORE:
Embracing Patient-Centricity: 
A New Era for Pharmaceutical Companies

We execute
with precision

Our creative and content teams collaborate to develop content that’s channel-specific, engaging and approvable. Whether the project calls for design, modular builds, chatbot scripts, congress experiences, and more. All built to perform in high-compliance environments. We efficiently bring messaging to market for maximum engagement.

DISCOVER:
Emerging Trends in Pharmaceutical 
Social Media Marketing

We speak fluent MLR. Our creative first mind-set combined with our regulatory focus and understanding ensures creative gets noticed and is approved.
We collaborate with internal and external stakeholders to simplify the review process, reduce rework and accelerate timelines.

We accelerate approval and impact

LEARN MORE:
Balancing Strategy, Compliance, 
and Speed
Our Services
  • Consulting and strategy
  • Insights discovery
  • Campaign design (incl. Omnichannel)
  • HCP & patient education
  • HCP persona development
  • Patient journey mapping
  • Real-world evidence storytelling
  • Competitive/market analysis
  • Key Account & segmentation strategy
  • PSP & adherence/compliance program development
EXPLORE:
“AI-powered personalization increased HCP engagement by 25–30%”
  • Scientific platform development
  • Editorial planning & med/regulatory writing
  • Story-driven data visualization
  • Plain-language summaries (patient & HCP)
DISCOVER:
"AI-assisted content improved campaign clarity and compliance by 35%"
  • Branded & unbranded campaign content
  • Social & Digital & email content
  • Chatbot support & conversational UX
  • Video & motion content
LEARN MORE:
"Patient-centric campaigns improved adherence by up to 25%"
  • Sales force training & rep enablement
  • Congress support, materials & booth experiences
  • Virtual & hybrid conference strategy
  • Media strategy & targeting
  • Advocacy & KOL engagement
  • Real-time campaign analytics
EXPLORE:
“AI-optimized targeting increased ROI by up to 50%”
  • Regulatory-ready creative
  • MLR prep & submission planning
  • AI-assisted compliance checks
  • Modular content libraries
  • PAAB advisory support
  • AI-workflow integration
DISCOVER:
“AI cut review errors by 90% and sped up asset delivery”
If you would like to speak to someone directly, use our
CONTACT FORM
Renée Lagacé
President and Managing Director
Healthwise Creative Resource Group
Location:
Toronto, Ontario
Phone:
(416) 366-4494
© 2025 Healthwise Creative Resource Group Inc.